With the whole paradigm shift happening in the web design today, more and more people start talking about the pageless web design. While most developers are glad to get rid of old and rusty tools and templates, the pageless design is still disputable. What is it and should you use it for your website?
The pageless design (or the single-page design) is a type of the website structure where all the information is displayed on a single page rather than several ones. Using the single-page design is a great way to update an old site and make it suitable for modern smart devices. Thanks to having the clean design and responsive elements, the pageless website would attract more users and keep them interested. Here are some benefits and short explanations on the pageless websites.
Benefits of a single-page design
- It is responsive
As it was mentioned, the pageless design allows using responsive elements with the fluid grids. It means that a website would work well on any platform. This is an essential point for modern sites as long as mobile-friendliness has become a ranking signal for Google Search since 2015. Websites that are not mobile-friendly and do not have mobile version would notice a significant decrease in their mobile traffic from Google Search.
When building a single-page website, you will not have to worry about it being responsive and mobile friendly.
- It has the structured narrative
Modern websites tell stories while leading users to a particular action. And what could be the worst thing for a story than a broken order? By using the single-page structure, you can actually control the order of delivered information, as well as its perception by the user. It is almost impossible to do so in a standard multi-page website design.
- Intuitive scrolling
Most social media websites are built around the constant one-page scrolling. With social media taking up our lives, it is quite natural that people prefer scrolling to tapping. And here are several reasons to apply scrolling to your website:
- It is non-binding: scrolling does not require any decision-making while clicking on something is a conscious decision. And decision comes from knowledge what a user is looking for and the motivation to find it. And you should never bank on this.
- Speed: scrolling is faster. Even with the fastest Internet connection tapping means slowing down every time you get to a new page, and it breaks concentration.
- Touchscreen friendly: scrolling is the natural thing for tablets and smartphones.
- It is inevitable: with some apps and most social media, people are trained to scroll in the first place.
The most frequent pageless design questions
Is it possible to improve SEO results via keywords and metadata in the single-page website?
With the high core content density, a single-page website would still be perfect for search engine and would be applicable for Google PageRank. Having a clean and easy-to-navigate website, you would get more shares, the bounce rate would go down, and the prospective conversion rate would increase.
Could the pageless design be applied to larger websites having numerous products?
It would be a more complicated but achievable goal. With a decent amount of multiple pageless structures linked together through the sub-domains and direct links, you could create a full catalog of fully individual yet powerful websites representing a certain brand.
If you are still unsure about the single-page websites, check out some of them on the Internet to finally fall in love with them.
Long gone the time of users brushing through websites looking for the information. Today you need to tell stories rather than build websites. Your site should lead users to a certain goal without further ado. Remember: users are pretty lazy, and if they don’t find what they are looking for right away, they would leave your page and go elsewhere.
Taking inspiration from scrollable social media websites and keeping in mind that the most Internet users go online through their smartphones and mobile devices, it is your best idea to make clean and logical one-page website. Their intuitive and responsive design is what ensures an enjoyable experience. And isn’t the positive user experience the most important thing for modern users?